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Use data pools and PIM to exchange product information


The challenge of of supplying product information

The increasing popularity of webshops requires complete, and at all times up-to-date product information. Due to the lack of one-on-one contact with a salesman, obsolete or incomplete information in an e-commerce environment is not corrected. Obsolete or incomplete product information in the webshop can lead to a lower conversion rate. 

Wholesalers therefore place increasingly higher demands on the product information provided by manufacturers. Delivering high-quality article information on time is time consuming, error prone and could be complicated. It is a challenge for the manufacturer to meet this demand in a structural and organized manner for the various wholesalers.


PIM systems simplify the work

In order to manage, enrich and deliver product information in the right formats, Product Information Management systems, also known as PIM systems, have been created. Instead of keeping track of product information in different systems and Excel files, a PIM system offers a central place where all information can be managed. For example, information about price, discount, description, stock and availability. Would you like to know more about Product Information Management? In Wayne's blog you will read the 5 most important reasons why every manufacturer should work with a PIM system.

Architectural flow for Manufacturers

The advantage of data pools like EDATA

A PIM system is therefore ideal. A good PIM system contributes to the timeliness and quality of the product information and thus increases sales orders. However, this does not alter the fact that product information has to be delivered to various wholesalers in various ways. This still takes unnecessary time. 

Industry and purchasing organizations respond to this by streamlining the exchange of product information between manufacturers and wholesalers using data pools. A good example of this is the EDATA data pool of purchasing organization EDA. The EDATA data pool offers one central source of e-commerce-friendly, high-quality product data, where manufacturers provide product information in a uniform manner and wholesalers extract high-quality data. 

In order to guarantee the quality of product information in the data pool, industry and purchasing organizations impose requirements on the product information and the method of delivery. For example, the EDATA data pool uses the ETIM classification, the most widely used classification standard for the construction and installation industry in Europe, as a quality standard and product information must be delivered in its own Exel format or in BMEcat. 

Professional PIM systems help companies to classify data according to standards such as ETIM.

Want to know more about ETIM? Read Wayne's blog: what is ETIM? I'll explain it to you easily.

Workflow for the Wholesaler

Easily manage product information with DataProcessor TJ

Managing article information as well as providing product information correctly for a data pool such as EDATA requires considerable effort from manufacturers. To help both producers and wholesalers, ProPlanet offers Dataprocessor TJ.

A PIM solution in which article data can easily be imported, enriched and classified and then published in, among others, the EDATA data pool.

Dataprocessor TJ is fully equipped to classify articles according to the ETIM classification, including ETIM dynamic classification and ETIM-MC.

It also supports all national and international export standards, such as BMEcat and PAB.

In his blog Wayne tells you more about the ways in which PIM enhances the benefits of the data pool.




October 5, 2020

5 reasons why every manufacturer should work with a pim-system

Delivering high quality product information to your customer is an absolute must for online purchases, but producing it is complex and time consuming, unlike buying a product in a store or branch. With Product Information Management (PIM) you can ...

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October 5, 2020

What's the meaning of ETIM, lets explain it in simple-terms

The number and size of assortments as well as the need for up-to-date and qualitative product information is growing steadily but at the same time the lifespan of products and their time-to-market is also increasingly getting shorter... 

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October 5, 2020

5 ways in which PIM enhances the benefits of a data-pool

Exchanging product information via a data pool offers many advantages for both manufacturers and wholesalers. In this blog I will list the 5 most important advantages and explain how a PIM system reinforces these advantages for manufacturers...

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