The increasing popularity of webshops requires complete, and at all times up-to-date product information. Due to the lack of one-on-one contact with a salesman, obsolete or incomplete information in an e-commerce environment is not corrected. Obsolete or incomplete product information in the webshop can lead to a lower conversion rate.
Wholesalers therefore place increasingly higher demands on the product information provided by manufacturers. Delivering high-quality article information on time is time consuming, error prone and could be complicated. It is a challenge for the manufacturer to meet this demand in a structural and organized manner for the various wholesalers.
PIM systems simplify the work
|Architectural flow for Manufacturers|
The advantage of data pools like EDATA
In order to guarantee the quality of product information in the data pool, industry and purchasing organizations impose requirements on the product information and the method of delivery. For example, the EDATA data pool uses the ETIM classification, the most widely used classification standard for the construction and installation industry in Europe, as a quality standard and product information must be delivered in its own Exel format or in BMEcat.
Professional PIM systems help companies to classify data according to standards such as ETIM.
Want to know more about ETIM? Read Wayne's blog: what is ETIM? I'll explain it to you easily.
|Workflow for the Wholesaler|
Managing article information as well as providing product information correctly for a data pool such as EDATA requires considerable effort from manufacturers. To help both producers and wholesalers, ProPlanet offers Dataprocessor TJ.
A PIM solution in which article data can easily be imported, enriched and classified and then published in, among others, the EDATA data pool.
Dataprocessor TJ is fully equipped to classify articles according to the ETIM classification, including ETIM dynamic classification and ETIM-MC.
|It also supports all national and international export standards, such as BMEcat and PAB.|
|In his blog Wayne tells you more about the ways in which PIM enhances the benefits of the data pool.|